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What is the Lomadee Pixel?

The Lomadee Pixel is a tracking tool that enables you to monitor user conversions and interactions on your website. It’s essential for:

  • Tracking sales and conversions
  • Attributing commissions to affiliates
  • Analyzing campaign performance
  • Collecting data for optimization
  • Measuring ROI and campaign effectiveness
  • Understanding user behavior

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Pixel Types

Global Pixel

Standard implementation for any platform

VTEX Pixel

Specific implementation for VTEX stores

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Getting Started

To start using the Pixel, you need to:

  1. Have an active Lomadee account
  2. Choose the appropriate implementation type for your platform
  3. Follow the specific installation instructions
  4. Select your integration model:
    • Platform integration
    • API integration
    • SDK integration
    • Pixel integration

We recommend starting with the Global Pixel if your platform is not VTEX. It provides the most flexible and comprehensive tracking solution.

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Advanced Features

The Pixel offers advanced features such as:

  • URL parameter timeline tracking
  • Debug mode for development
  • Multiple product tracking
  • Support for different conversion types
  • Real-time conversion monitoring
  • Custom event tracking
  • Cross-device tracking
  • Advanced attribution models

Please refer to the specific implementation documentation for detailed information about available features and configuration options.

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Best Practices

  • Implement the Pixel as early as possible in your page load
  • Test the implementation in debug mode before going live
  • Verify all conversion events are being tracked correctly
  • Monitor the tracking data regularly
  • Keep your implementation updated with the latest version
  • Use the appropriate pixel type for your platform
  • Follow security best practices when handling user data